Arts Marketing and Management Masterclass. With François Colbert

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Montreal, Canada

The “Masterclass in Arts Management and Marketing,” led by renowned art marketing professor François Colbert, provided an exceptional learning experience for both aspiring arts managers and artists. Realized with the support of the Master of Management in International Arts Management of HEC Montreal, this masterclass offered a comprehensive understanding of art marketing and management principles.

Through an engaging lecture and interactive discussions, Professor Colbert imparted essential strategies in marketing, audience engagement, and managing arts organizations. Participants, most of whom were artists, gained invaluable insights that could be immediately applied to their careers.

This masterclass equipped attendees with the tools and confidence needed to excel in the competitive world of arts management and marketing. Artists particularly benefited from acquiring marketing and management notions, empowering them to better navigate the business aspects of their creative careers.